Posted on Leave a comment

Why Opening a Small Business Isn’t ‘Buying Yourself a Job

You Didn’t Buy a Job—He Invested in Independence

There’s a simple truth in business: The principles that guide industry titans apply equally to anyone who risks their own money on a dream.

Why “He Bought Himself a Job” Is the Wrong Takeaway

I often hear the dismissive jab, “He bought himself a job,” usually referring to someone who opened a small restaurant or pizza joint. However, that misses the point entirely. He didn’t buy himself a job; he invested in independence, accepting every risk and reward that comes with it.

Loving Your Work Unlocks Its True Value

Here’s the real key: If you don’t genuinely love what you’re doing, you’ll never recognize the value of your effort or truly understand why the work matters. The video below of Steve Jobs solidifies this.