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Why Opening a Small Business Isn’t ‘Buying Yourself a Job

You Didn’t Buy a Job—He Invested in Independence

There’s a simple truth in business: The principles that guide industry titans apply equally to anyone who risks their own money on a dream.

Why “He Bought Himself a Job” Is the Wrong Takeaway

I often hear the dismissive jab, “He bought himself a job,” usually referring to someone who opened a small restaurant or pizza joint. However, that misses the point entirely. He didn’t buy himself a job; he invested in independence, accepting every risk and reward that comes with it.

Loving Your Work Unlocks Its True Value

Here’s the real key: If you don’t genuinely love what you’re doing, you’ll never recognize the value of your effort or truly understand why the work matters. The video below of Steve Jobs solidifies this.

https://vicale.com/wp-content/uploads/2025/07/JObs.mp4
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